Revenue-Positive SMS Marketing
SMS reaches customers with unmatched speed—messages are typically viewed within minutes, maintaining read rates far above email. In mature ecosystems, SMS often contributes ~10–20% of total lifecycle revenue. This infrastructure is essential for securing immediate revenue and compounding the results of retention campaigns.
Certified Platforms
What I Offer
- Compliance & consent: region-specific language, keyword flows (JOIN/STOP/HELP), quiet hours, opt-in records, double opt-in where required.
- Strategy & calendar: channel role, send cadence, offer hierarchy, and orchestration with email to avoid overlap.
- List growth: capture via pop-ups/checkout, keyword campaigns, and short links for off-site acquisition.
- Setup & integration: short code/TFN/alphanumeric, sender reputation, tracking, and clean data mapping to lists/segments.
- Automations: Welcome, Abandoned Cart, Browse, Shipping/Delivery, Back-in-Stock, Post-Purchase, Winback—trigger logic and guardrails included.
- Campaigns: product drops, limited-time promos, restocks; segmentation for VIP, at-risk, and high-intent cohorts.
- Testing & optimization: A/B/N on copy, timing, reminders, and link format (short link vs. deep link).
- Deliverability & safeguards: carrier filtering checks, frequency caps, throttling for large sends, and fail-safes around sales peaks.
- Measurement & reporting: delivery rate, click-through, revenue per message, unsubscribe/complaint rate, and cross-channel attribution readouts.
The SMS channel is fully connected to your email marketing platform: subscribers are routed to the correct lists and segments, consent is logged accurately, and tracking/UTMs are standardized for reliable, cross-channel reporting.
SMS Marketing FAQ
How can SMS marketing be implemented if the platform lacks native support in my region?
Since certain platforms do not offer native SMS support globally, the solution involves engineering a bridge between the email platform and a specialized external SMS gateway via API or webhooks. This allows for real-time message triggers based on user behavior while maintaining a fully automated process.
What are the costs associated with SMS marketing?
Unlike email, SMS operates on a “pay-as-you-go” model with costs per message sent. The strategy focuses on optimizing content to remain within standard character limits and targeting high-conversion segments, ensuring the channel remains consistently revenue-positive.
How is consent and compliance (GDPR) managed?
Consent is logged with technical accuracy at the point of subscription, separate from email opt-ins. Every message includes a clear, automated unsubscribe method, protecting the brand and ensuring a healthy, compliant subscriber list.
How is GDPR compliance handled for SMS in the EU
Compliance in the EU is managed by ensuring explicit, “opt-in” consent at the point of capture, separate from the email subscription. The infrastructure logs the exact time and source of consent, and every message includes a mandatory, easy-to-use Unsubscribe link or keyword. This technical accuracy protects the brand from legal risks while maintaining a high-quality, engaged list.
How is the success of this channel measured?
Performance is monitored by tracking direct attribution and incremental revenue lift. SMS typically adds 3–8% in incremental recoveries on automated flows, with success defined by its direct impact on the overall bottom line.
Can I track exactly how much revenue an SMS campaign generates?
Yes. Through standardized UTM tracking and dedicated discount codes, every click and purchase is attributed to the specific SMS that triggered it. This allows for clear reporting on incremental lift—showing exactly how much revenue was generated by the SMS channel that wouldn’t have been captured by email alone.
Is the mobile revenue engine optimized?
Don’t leave 10–20% of potential revenue on the table. Transition from email-only to a multi-channel ecosystem that reaches customers where they are most active. Let’s audit the current infrastructure and deploy a high-yield SMS strategy.
