Audit
Full-Spectrum Performance Email Audit
Most brands lose revenue through hidden inefficiencies. This audit identifies those leaks and provides a clear strategic roadmap to stabilize and scale your performance.
Scope
How it works
Performance Deep-Dive
I analyze your email marketing account to pinpoint exactly where potential revenue is dropping off.
Actionable Roadmap
You receive a prioritized plan with data-backed recommendations to guide your team's optimization and technical execution.
Deliverables
What you receive
- A detailed account report summarizing current state, risks, opportunities, and baseline KPIs with relevant benchmarks.
- Strategic recommendations for the next 3–6 months: a prioritized roadmap with effort-vs-impact, sequencing, test hypotheses, and clear measurement guardrails.
Questions
Audit, answered
What is the Email Performance Audit?
The Full-Spectrum Audit is a comprehensive, data-driven analysis of your entire email program, including deliverability, automated flows, segmentation, and content strategy. It functions as a precise diagnostic to identify revenue leaks and growth bottlenecks.
Why is the Audit important for established brands?
It's vital because it provides an objective, external perspective on performance that internal teams often miss. The audit ensures that you stop spending time on low-impact tasks and start executing a clear, prioritized roadmap that guarantees the highest possible ROI.
Who needs the Email Performance Audit?
This service is designed for established e-commerce companies that are experiencing plateauing growth, declining campaign performance, or high cost-per-acquisition (CPA). It's for businesses ready to invest in a clear, data-driven strategy.
What specific problems does the Audit solve?
The Audit diagnoses three core issues: (1) Revenue Leaks (poorly optimized automated flows), (2) Deliverability Issues (emails landing in spam, hurting sender reputation), and (3) Strategic Gaps (inefficient segmentation or lack of a clear customer journey map).
How long does the audit process take?
The comprehensive audit process typically takes 2 to 3 weeks from the moment I receive necessary account access. This timeline ensures sufficient time for deep data analysis, technical review, and crafting the detailed strategic roadmap.
What is the most valuable part of the Audit Deliverable?
The most valuable asset is the Prioritized 90-Day Roadmap. This isn't just a list of problems; it is a sequential, actionable plan detailing the exact flows, tests, and technical fixes required to execute for maximum, measurable ROI in the short term.
Does the Audit include implementing the fixes?
The Audit provides the detailed diagnosis and the strategic roadmap for implementation. It is a separate service from ongoing management. However, the roadmap serves as the foundational agreement for any future engagement for full-service implementation and management.
What data access is required for the Audit?
I require read-only access to your primary Email Service Provider (ESP) (e.g., Klaviyo) and high-level performance data from your e-commerce platform (e.g., Shopify) to map customer behavior and revenue attribution accurately. All data is handled with strict professional confidentiality.
Not sure where to start?
If you already have an active account but aren't seeing the results you expect, a strategic audit is the best first step. Let's identify your revenue leaks before we build your new foundation.