About
I am an email and SMS lifecycle specialist for established e-commerce brands.
I don't just optimize channels; I architect the entire retention system, transforming it into your most predictable source of revenue. My core mission is to elevate Customer Lifetime Value (CLV) and boost customer retention through high-performance, human-first email systems.
I manage the full program end-to-end: from data-driven strategy and immaculate technical setup to advanced automations, segmentation, disciplined testing, and conversion copywriting. This ensures your email program is built and managed according to the highest industry standards.
My philosophy
Listener Before Marketer
My philosophy is simple: Listener before Marketer. Long-term success is built on clear strategy, clean data, and dependability, not on temporary hype. I look at your unique margin constraints, your ideal customer, and your business goals first, then I design a system that scales.
My story
From juniorto expert.
My journey into digital marketing began during high school, where I ran my own small business creating and selling personalized gift boxes. It was there I realized that connecting with customers and meeting their needs was the most thrilling part of running a business. This passion for genuine connection, a “human-first” approach, is what drove me to become an E-mail Marketing Strategist.
I believe the email channel needs to be a source of confidence, not stress. That is why I founded “Emails by Andreea”: to build high-performance, predictable email systems for ambitious brands, ensuring stability and measurable growth.
How I work
Proven expertise in global e-commerce
I architect high-performance, human-first email systems for ambitious brands across the US, UK, and Europe. With over 4 years of hands-on experience, I transform complex customer lifecycles into predictable revenue streams for diverse niches. My approach moves beyond simple list management, focusing on building scalable assets that drive measurable results.
I Am Data-Led
My strategic decisions are always made with the outcome leading the way. I translate raw platform data into clear, actionable business insights, ensuring every move is backed by evidence. I focus on generating stable, reliable growth: emails people actually open, and revenue you can count on.
I Am a Systems Builder
I thrive on taking full ownership of the entire email ecosystem. I am highly proficient across leading e-commerce platforms, including Klaviyo, Mailchimp, HubSpot, Omnisend, and more. This guarantees that custom integrations and advanced data tracking are managed professionally.
I Hold Verified Credentials
I am committed to maintaining a high standard of professional competence, which is verified by multiple credentials in the industry. I hold specialized certifications that validate my skills in platform utilization, strategy, and deliverability.
Credentials
Verified expertise
Klaviyo Omnichannel Strategy Certificate
Klaviyo Product Certificate
Klaviyo Deliverability Certificate
Certified and fluent across
- Klaviyo
- Mailchimp
- HubSpot
- Omnisend
- theMarketer
- AWeber
- Beehiiv
- Sendy
What I do
Systems built for sustainable growth
I partner with established and high-growth DTC brands across sophisticated niches such as jewelry, high-end beauty, home décor, and lifestyle. My mandate is simple: to deliver stable, reliable growth and exponential Customer Lifetime Value (CLV). My systems are designed to convert your subscriber list into a revenue stream you can confidently forecast.
In essence, I manage the entire email ecosystem end-to-end. I provide specialized, full-service retention expertise, covering the full spectrum required for systemic performance.
- Strategic Blueprint
- Data-driven strategy, audience architecture, and lifecycle mapping.
- Advanced Automations
- Building and rigorous optimization of high-converting flows.
- System Integrity
- Segmentation, data hygiene, and proactive deliverability care.
Why me
Built on Data, Trust, and Systems
The approach at “Emails by Andreea” is simple: I look at data, act decisively, and build systems that scale. Success is built on trust and integrity.
Ready to build a revenue engine you can rely on?
Contact me directly and let's talk about where your email channel is now, and where it could be.